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E-Commerce Web Layout


Resources Used In This Tutorial

Lets Get Started

To begin, start Photoshop and set your background color to #525252. Then create a new file (File >> New). Set the dimensions to Width 1200 and Height 1200.
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Now, because our workspace is larger than our actual layout, set new vertical guides (View >> New Guide). You'll need to do this for each guide.
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Right now you should be seeing something like this:
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Using the Type Tool with Arial Font and color #BB9EB, I typed in my logo. Then apply the following styles to the word "Template":
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Using the same layer style for the slogan, here is my logo so far:
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Next, we need to create the top navigation. Use the Type tool (I used Arial Font) to insert your links.

For each link apply this layer style:
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For the hover styles over the top navigation links, use the rounded rectangle tool and add the shape around the "Welcome, Doreen" link. I used color #403840. Then apply this layer style to that shape:
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Here is what I have so far for my page header:
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Now for the primary links. Use the Rectangle tool to create this shape with white:
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Now apply these layer styles to your navigation bar:
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Now use the Type Tool to add links to the primary navigation bar. Apply a Drop Shadow to each link:

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Now for the separators between each link. Using the Line tool with #403840, draw a short line 1 pixel wide between the first two links and apply these layer styles:
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Repeat the process of drawing lines and applying these styles between each link on your primary menu bar. Here is what I have after finishing this:
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Next, we need to create the content area. Use the rectangle tool to create a rectangle and apply these layer styles:
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You should now have something that looks like this:

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Now to add content. Choose a stock image to serve as the featured product. After placing your stock photo into the content area, create a clipping mask to ensure that it's framed well. Then hide the layer mask (Layer >> Layer Mask >> Hide All). Click on the Layer mask thumbnail in your layer palate and choose the gradient tool, selecting the Black and White gradient. Place the gradient:

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Now your featured photo has a nice faded effect on the side:

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Use the type tool and add some smaller pictures to create the content. Here is how my content looks:

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Use the rectangle tool with color #646464 to create the background for the footer area:

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Next, use the rectangle tool to create a title area for your footer information. I used color #525252. Set the Blending mode to Overlay and the opacity to 15%:

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Use the type tool to fill in titles and text links within the footer area. Use this drop shadow on the titles:

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Use the rectangle tool to place the shapes for the newsletter sign up. Then apply this layer style to each rectangle:

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Finish everything off by placing your social media icons. Here is how the finished template looks:

E-Commerce Web Layout



Author's URL: Hv-Designs.co.uk
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