1. This is the picture from where you start for tutorial:
2. Create another layer, call it "rectangle", make a yellow rectangle behind it (select the shape and fill alt+f). Color: #CEBA66.
3. On your pictures layer. Go to Image > Adjust > Hue/Saturation.
4. Now, on your layers tab, create a Layer mask, clicking on that button (a rectangle with a circle inside) on the bottom of the layers tab.
5. Ctrl+Click on this layer to get the selection. Go to the Gradient Tool (Pressing G). And make a gradient pushing from left to the right.
The trick here is that on the mask layer, the white appears and the black not.
6. Below is your image after this. Although quite simple, this effect is much useful for many purposes. It's not hard to find flyers/magazines using this kind of effect on pictures. Now you know how to do it.
7. An example of turning it into a signature or a magazine photo:

