Start by typing "Ice cream" with a bold font.
From image menu select rotate canvas 90° CCW.
Ctrl+Click the text layer thumbnail to get the selection.
Press Q to enable quick masking. From filter menu select stylize>>wind.
Apply settings as shown.
From image menu select rotate canvas>>90°CW.
Press Q to disable quick masking.
Create a new layer and fill the selection with a color of your choice.
Ctrl+Click the layer thumbnail to get the selection. Press Q to enable quick masking. From filter menu select sketch>>plaster.
Apply settings as shown.
Create a new layer. Fill with color of your choice. Hide the initial text layer.
Ctrl+Click the layer thumbnail to get the selection. Press Q to enable quick masking. From filter menu select sketch>>plaster. Apply settings as shown.
Press Q to disable quick mask. Fill the selection with the similar color in a new layer.
Change the layer mode to linear light.
Though we are through with the text effect. If you still want to enhance apply some bevel &emboss layer style using settings below.
Apply a gradient to the background.


