When focusing your online marketing efforts on link building, it's quality, not quantity that provides the strong foundation from which other links can be built. Link building services are like panning for gold. The prospector must know gold when he sees it (sites with a high amount of traffic in a related industry are a great start). The prospector must know where to look (starting with the DMOZ and Yahoo directory) and what to do with the raw nuggets he finds (Submit the website, get listed in the directory or email the webmaster) in order to make or request a valuable one-link that will catch the eye of search engines.
Link building services that deal in multiple reciprocal links are 'fools' gold.
Most back links that you pay for have little or no value. There's a myth among marketers that "more is better" but many back links can actually undermine your site's ranking. Most people believe the following is true: That buying back links is an easy and quick way to the top. It is expensive, but you will get a high Page Rank. You will not spend the many hours of dull link building work - This is entirely false. Firstly, Page Rank is an unreliable indicator of a pages value. If you are a PR1 then, in theory, aiming to link with sites that have a higher PR is wise, but it isn't a one way path to the top. Google openly admits they toy with the data and it is 'inaccurate'. Secondly, buying links is a big No! Google is quite rightly rejecting the practice of buying links to enhance your website. Google engineers monitor the top ranking sites and if they even suspect link buying has been involved you can be penalised, even banned.
Link building services that give you permanent back links are worth their weight in gold.
This, however, does not mean that you cannot buy the services that help create the most valuable links of all; one-way theme links. What is a one-way theme link? Theme equals 'content' which includes written content, video, audio anything that adds considerable value to the search results. One-way = your link embedded within that content then published on the web. The pitfall is that many website owners get swept along with buying link building packages at the lowest price and this puts your website into an inescapable trap. The easier the link is to create, the lower the cost, the lower the cost the lower the value. Google isn't going to make it easy for you to get links. They want to see you offer 'value' along with your links. Your website will probably get blacklisted by Google if you follow the cheapest option. The 'fools gold' of link building services is having many thousands of links originating from the same place or from worthless reciprocal link farms or from links created with other website that have no value in Google's eyes. Google spots these a mile away and will penalise their ranking.
Link building services that give you only 'natural' links are solid gold.
What makes a natural link is knowledge of the customer, keyword research, entertaining and informative copy writing (just like this). Sites that widely promote the trading of link building packages should be avoided at all costs. Google looks for authentic, natural and organically developed back links. Sooner rather than later they will detect artificial links such as those that are openly traded. The obvious link trading networks that hype themselves across the Internet are wide open to discovery and to having their links followed and disqualified by Google. If you think that getting a solid gold link building service is just a matter of getting out your checkbook, then think again. You need to do due diligence in research and planning. The fools gold links from phony link mines can seriously damage your Internet marketing efforts. Back link traders are only interested in selling quantities of links. They are in it for the money and nothing else. As with all things in life it is all about quality rather than quantity.
