If you're doing business on the Internet, one of the most
important aspects of your success is your web site. If your web site
doesn't look professional, no matter what product you're offering your
chances of success are minimal.
Before you begin, if you've never designed a web page, it
would be wise to become familiar with HTML. (Hypertext Markup
Language.) A great place to start is this Beginner's Guide to HTML
15 Tips for designing a successful web site:
(1) The main page of your web site should load in 8 seconds or less with a 56K modem.
According to two recent surveys, conducted by Forrester
Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3
billion in revenue each year due to customers click- away caused by
slow loading sites. If a page takes too long to load, your potential
customer will not wait. Ultimately costing you business.
(2) Make sure you include proper META tags in the HTML of each
page of your web site. META tags are HTML code that enable the search
engines to determine what keywords are relevant to a specific site.
About 80 percent of all web site traffic originates from the eight
major search engines. It would be a good idea to make sure you've done
your homework and fully understand how to optimize your web pages prior
to designing your site. This will save you a lot of headaches in the
long run. For further information on META tags read the tutorial
entitled, "Building Your Site."
Web-source.net
(3) Be cautious when selecting your background and text colors.
Busy backgrounds make text difficult to read and draw the attention
away from the text. Always be consistent with your background theme on
each page of your site. Your site should be nicely organized and
uniform throughout. Keep in mind, colors affect your mood and will have
an affect on your visitors as well. Bright colors such as yellow and
orange, cause you to become more cheerful or happy, while colors such
as blue and purple have a calming effect. Dark colors such as brown and
black have a depressing effect. A good rule of thumb would be to use
colors based upon the type of effect you're trying to achieve.
(4) Use minimal animated graphics. These can be very
distracting and can cause your page to look unprofessional. In
addition, animated graphics cause your page to load more slowly. Fancy
graphics won't make the sale.
(5) Your main page should specifically let your visitors know
exactly what you're offering. How many times have you visited a site
and never figured out exactly what they were selling? If your potential
customer can't find your product or service, they definitely won't
waste a lot of time looking for it. They'll go on to the next site and
probably never return. They're visiting your site for a specific
purpose. They want something your site offers. Whether it is
information, a product or service.
(6) Try to avoid placing banner exchange banners at the top of
your page. These can instantly take your customers or even be indexed
by search engine robots. Limit the number of banners on your site to no
more than two per page. One is ideal.
(7) Always, include your contact information on each page of
your site and try to reply to all comments and suggestions within 48
hours. This will help promote good business relationships. Your
business relationships are the key to your success.
(8) ALWAYS check and double-check your site for spelling
errors and make sure your images and links are all working properly. If
you have several errors, this will make your site appear to be
unprofessional. If you are designing your site using an HTML editor,
use spell check. Proper grammar is also very important. If you've been
out of school for a while it's probably a good idea to refresh your
memory. Visit any of the following sites for a crash course in writing
and grammar.
- Guide to Grammar and Writing -
Webster.commnet.edu
- Exploring English -
Shared-visions.com
- Simpler Words And Phrases -
Smartbiz.com
(9) Design your site to be easily navigated. Place your
navigation links together at the top, bottom, left or right side of the
page. Use tables to neatly align your links. If you are planning on
using graphic buttons to navigate your site, keep in mind that with
each graphic you add to your page, it will take that much longer for
your page to load. If you only have a handful of navigational links,
using graphic buttons will be fine. If you have over six links, it
would be wise to simply use text links to keep your load time down.
(10) If you must use frames, use them sparingly. Frames, if
not properly used, can make your site look unprofessional. Avoid making
your visitors have to scroll from side to side to view your content.
This can be very irritating and cause your visitors to leave. If you
must use frames, offer your visitors a choice. Frames verses No Frames.
(11) Try to keep the number of clicks required to get from
your main page to any other page on your site down to four. Keep in
mind, your visitors may enter your site from pages other than your
main. Always have good navigational links on every page and place your
company logo on each page.
(12) If you must use Java on your site, use it sparingly.
Offer your visitors a choice. Java verses No Java. Java can be slow and
has a tendency to crash browsers. Try to avoid using those pop up boxes
asking for your visitor's name, etc. Those pop up messages are very
unprofessional and can be very frustrating to your visitors when
they're trying to view your site.
(13) Do not set sound to "autoplay" when someone visits your site. This can be very distracting.
(14) All web browsers are not created equally. View your site
through different browsers and screen resolutions so you will see how
your visitors will view your site. Visit:
- Site Inspector - Check your web pages for HTML validity and browser compatibility.
- Siteinspector.com
- NetMechanic - Provides a variety of free services for your
web site including; browser compatibility testing, graphic file size
reduction, link check, HTML check, load time check, spell check and
more.
- Netmechanic.com
(15) Continually add new content to your site. Give your visitors a reason to keep coming back.
* Design a quality e-book to give to your visitors. It's not as
difficult as it sounds. If you can create a web page, you can create an
e-book. The focus of your e-book should compliment your web site.
Simply write about your passion. If your passion is sales, then you
could share some of your knowledge and experience by designing your
e-book to provide a complete sales training guide. If your passion is
home based business, you could write an e-book about how to start your
own home based business. If you're writing about your true passion then
you shouldn't have any trouble coming up with something to write about.
For further information on e-books, read the article entitled, "How to
Create an E-book and Drive Massive Traffic to Your Site by Giving It
Away."
- Web-source.net
If you'd rather not write your own e-book, here's a list of sites where you can pick up some free e-books to add to your site.
- Web-Source.net
Web-source.net
- Book Locker
Booklocker.com
- LD Publishing
Ldpublishing.com
* Provide your visitors with quality, informative articles.
Everybody loves free information. It's the top-selling product online,
so use it to your advantage. Write your own articles or you can pick
some up at the following sites:
- Article Announce - Writer & Publisher Exchange
Web-source.net
Subscribe: [email protected]
- Marketing & Advertising Supersite
Drnunley.com
- BizWeb2000
Bizweb2000.com
- Success Doctor
Success-doctor.com
Before using any articles, make sure you view the author's
copyrights and make certain the article may be published. If you're not
sure, contact the author and request permission to publish their
article whether it be on your web site or in your e-zine. Most articles
for publication can be used free of charge as long as the authors
credits or resource box is included.
The best advice I can offer is to Keep It Simple. The simple, well-designed, professional looking web sites make the sales.
Always strive to learn. Knowledge is the key to success.
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