Running a pay per click campaign can be a valuable, fast source
of online sales – but it can also cost you a lot of money if you don't
know what you’re doing. Many pay per click newbies do the following:That's not how it should go - you can make tons of sales using pay per click advertising. I have several websites that ONLY receive pay per click traffic and they make sales on a consistent basis.
The problem is that you have to know what you're doing. With that in mind here are 3 quick and easy tips to help you get the most from your pay per click campaign:
Tip #1: Pull Them In With An Attention-Getting, Optimized Title
Your
web site title is the first thing the searcher sees. Make sure it
matches what your web site offers or else you'll tick your searchers
off - and that's not a good way to start a potential customer
relationship!
(How many times have you been looking for
something and clicked on a title only to find a porn site or a
get-out-of-debt-fast site...talk about bad Internet etiquette!)
Also,
try to put the relevant, most popular keywords in the title. Titles
with keywords in them have been proven to get up to 50% more
click-throughs.
If you can, write a title that lists a benefit
to the customer or evokes curiosity. Titles with benefits will pull
more click-throughs than stale, factual titles.
“Shed Pounds
Fast With Celebrity Diet Secrets” will always beat “The Diets Of Famous
People”. One lists a benefit while evoking curiosity – the second just
evokes minor curiosity.
Test different titles and see which ones
pull a higher click through rate. You'll eventually find one or two
titles that pull in the most clicks (as well as the most sales) and
you'll probably want to stick with those.
Tip #2: Use Your Description to Pre-quality and Pre-sell
If
the searcher gets past the title to the description you're doing
well...but you have to hook them with your description. Again, make
sure the description elaborates on the title and tells your searcher
EXACTLY what they can expect.
This is also a way you can
further 'pre-qualify' your traffic. You don't want to spend money on
people who don't fit your perfect customer criteria so be as specific
as possible about what your website offers them.
Don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:
"Gourmet
New York Specialty cheesecakes sold exclusively online. From Chocolate
Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our
online catalogue if you want to serve your guests something heavenly!"
Makes
your mouth water already doesn't it? And chances are that someone only
looking for a free cheesecake recipe won't click through so you've
prequalified your traffic and your conversion rate will go through the
roof!
Tip #3: Think 'Niche' with your keywords
Unless you
are Weight Watchers or Jenny Craig, chances are you can't afford to
spend $5.00 on the word "diet". That's ok - you don't have to.
You
can pick up a huge variety of more specific keywords that probably very
few pay per click competitors have bid on (for example, what about
'heart healthy diet'?)
Just make sure to do your homework and remember to get the misspellings people use also.
So
those are 3 tips to get the most from your pay per click campaign. By
grabbing customers with an attention getting title, prequalifying them
with a detailed description and choosing niche keywords, you’re sure to
get ready-to-buy traffic for pennies per keyword.
Good luck and may you make millions with your online business!
Kate O’Neill is chief editor for Pay Per Click Advertising – a
website dedicated to helping you run a successful, optimized pay per
click campaign. 