Heres a tutorial that will how you how to carve your mark. This is so simple
it should be illegal.
1. Start with the background. This is one I made using a couple of gradients.
2. Add a new layer with your type on it.
3. Duplicate your background layer. Press Ctrl/Cmd+J
Ctrl/Cmd click on your type layer to start the "marching ants"
Make sure your top background layer is active.
Press delete, you won't see any difference, but you just cut a hole in your layer.
Click the eye icon next tothe type layer to hide it.
4. click the "f" at the bottom od the layers pallette to add a layer style.
Go to bevel and emboss and fool around until you get a similar result. See your
type appear just like magic.
Keep the layer style box open.
5. Now go to drop shadow and add a similar setting.
Click ok to apply your effect.
6. Now lets darken the background a bit for some added realism.
Select the bottom background layer.
Press Ctrl/Cmd+L to open the levels box
Drag the left most slider in a bit and the middle one to the right a bit to darken
things up a tad.
7. Here is the result!
About the Author:
Colin Smith is a best-selling author, trainer, and award-winning new-media designer
who has caused a stir in the design community with his stunning
photorealistic illustrations composed entirely in Photoshop. He is
founder of the world's most popular Photoshop resource site, PhotoshopCAFE.com, which boasts more than two million visitors.
With over 10 years of experience in the design industry, Colin was formerly Senior Editor and Art Director for VOICE magazine. He is a regular columnist for Photoshop User magazine, PlanetPhotoshop.com, and the official site of the National Association for Photoshop Professionals. He also contributes to a number of other graphic art publications and Web sites, such as Mac Design magazine, Web Designer magazine and Computer Arts Magazine.
Colin's graphic design work has been recognized with numerous awards,
including the Guru awards at Photoshop World 2001 and 2002, for his
work in both Illustration and Web Design. He's authored or co-authored
more than ten books on Photoshop, including the best-selling How to Do Everything with Photoshop CS (McGraw-Hill/Osborne, 2003) and award-winning Photoshop Most Wanted: Effects and Design Tips (A Press/Friends Of Ed, 2002). Colin is also creator of the Photoshop Secrets Video training series (PhotoshopCD.com).
He is in high demand across the United States as a lecturer, presenting
his Photoshop techniques to Web designers and other graphics
professionals across the nation.