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More materials by author - Page 1

in Website Usability
Site Design: Think The Way Your Customer Thinks

One of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs...

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in Web Design Principles
Websites Require Flexible Not Fixed Design

A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure.

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in Web Design Principles
Do You Make This Obvious Web Design Mistake?

The most common web design mistake is to design for the exception, and to ignore the obvious. That's because designing for the obvious is boring, while designing for the exception is fun. Some years ago, I was involved in designing content management software. We spent a lot of time designing br...

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in Web Promotion
Be A Website Editor, Not Administrator

There are two roles in web content management that matter: editors and writers. Editors decide what should get published. Writers create the content. Most websites started off with administrators-webmasters-who had lots of responsibility and little authority. Today, we see the emergence of the web e...

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in Website Usability
Less Is More For Government Websites

Many governments have so far approached the Web with a rather crude strategy of getting every service online. This has resulted in a proliferation of often poor quality websites. The strategy should be to identify the most appropriate government services for the Web and to do them really well. ...

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in Website Usability
Usability And Listening To Customers Have Limits

Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability bes...

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in Web Design Principles
Less Is More For University Websites

Many university websites are poorly organized, and filled with out-of-date content that has been directly published from print. Delivering a better service to students and staff faces challenges because of decentralized management structures and concepts such as academic freedom.

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