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More materials by author Shawn Campbell - Page 1

in Web Promotion
Web Statistics for Dummies

Editor's Pick in Web Promotion , February 2006
Do you understand the numbers that your web site generates? See how you can apply that knowledge to your web business and how to use statistics to enhance it.

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in Web Promotion
Are You in for a Safe Landing? - PPC Landing Pages

You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not...

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in Web Promotion
What is Site Match?

While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site ...

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