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Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
read moreIf you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords...
read moreIf you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way...
read moreAbout 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now...
read moreMost Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote...
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Search engines determine their rankings based on two things:
Is your site relevant? (Optimized for certain keywords)
Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of making an impact...
Follow 8 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider mark...
read moreBack to basics. Forget funky design, good writing is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to ...
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