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Nov 17, 2004 in Web Design Principles

Take The Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit") [Color • Illustrate• Type • Test] COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Dove™ soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a s...

Nov 17, 2004 in Web Design Principles

Design Matters In Our Visual Culture

First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people'...