Editor's Pick in Web Promotion, January 2006 Are you missing on the most important part of advertisement? This short piece of advice can make your sales soar.
Speed up your web site, make it easy for prospective buyers to find what they are looking for, make your web pages easy to read, and make it easy to contact you.
Follow these tips to make your web site user friendly and increase sales.
Generally you get only one chance to grab your visitors¹ attention. Use these four easy steps to compel prospective buyers to explore your web site.
Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline.
Example:
Enhance Your Com...
Web pages with readable text will generate more sales than fancy pages that are hard to read. Follow these design tips. Not only will your web pages be easier to read, but you'll keep potential buyers at your site and position yourself to increase sales.
Keep Pages Short -- Especially Your Home ...
Your web site's loading speed has a significant impact on your visitors' loyalty. A slow web site will cost you sales. Most visitors won't wait more than10 seconds for your web pages to load. Apply these techniques to speed up your pages, keep potential buyers at your site, and increase sales.
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