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What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment. I think the easiest way to explain it is to walk you through an example of RSS in action...
read moreIf you are looking for the best way to deliver a strong sales message to a particular group of companies, blogging should not be your first choice. For something like that, use the phone or a direct mail piece. However, blogging does offer its own, unique set of strengths...
read moreIs there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes. You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor...
read moreBabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors...
read moreYour site visitors make all the choices when it comes to browsing the Web. No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way...
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