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Major Changes At Google

The fourth edition of "Search Engine Optimization Fast Start" (a.k.a. SEO Fast Start) had just gone through the final proofreading and editing stages, and I was writing the email to notify my readers of its availability, when my phone rang with a little bit of breaking news...

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Google Goes Topical: The Smoking Gun

There have been all sorts of theories put forward about Google's new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
About PageRank, And Why The Old Google Algorithm Doesn't Work Any More...

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Google Rumors That Need To Be Stopped

There are a lot of theories and rumors floating around. Most of them involve some sort of "filter" or penalty being applied to certain types of sites. Filtering out extreme spam is nothing new for Google. Among other things, they've been trying to catch hidden text for several months...

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How To Prosper In The New Google

Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts...

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Will Microsoft Search Kill Apache?

Microsoft dominates the software world because they are better at strategy than anyone else. Beginning with the way they beat everyone to the punch with Altair BASIC, to their decision to embrace the PC platform, over and over we see very sharp strategy from Microsoft...

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