Letting Your Search Engine Optimization Expert Do Their Job
I just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it? Before I sign on the dotted line with any new search engine optimization client, I always make sure they unders...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
How to Optimize a Framed Site for High Rankings
The question of whether or not to use frames when designing a Web site seems to be as old as time, or at least as old as frames themselves! A framed site very often makes for an easily updated Web site, and many designers opt to use frames for this ...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
How To Find Out What Keywords Your Customers Are Searching With
In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with. To get high ...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
How To Justify A Search Engine Optimization Budget
In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO. If you're a marketing man...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword ph...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
Increase your Click-Throughs With Killer Title Tags
As you probably know, the majority of engines place considerable relevance on the HTML title tag, making it generally the most important tag on your page. You ...
Type : SE Optimization
Level : Beginner
Added : Aug 02, 2004
Keyword Effectiveness
As marketers we all understand the importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of ...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
Link Popularity
These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...
Type : SE Optimization
Level : Beginner
Added : Aug 02, 2004
Making Keyphrases Work for Your Site and the Search Engines
Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. W...
Type : SE Optimization
Level : Beginner
Added : Aug 02, 2004
What it Means To Be a Search Engine Marketing Professional
There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and that it's important to hire only "ethical SEO consultants" or "ethical search engine ...
Type : SE Optimization
Level : Experienced
Added : Aug 02, 2004
