Keep Your Website Up-To-Date
In almost every business publication there are articles telling us how, as a small business, we need to have a website. This is very true! The Internet is where most people go to find a product or service that they are interested in or may have heard about. And, if your business is capable of servin...
Type : Web Promotion
Level : Beginner
Added : Nov 22, 2004
How To De-junk Your Website
Like any other space, websites gather junk over time too. Before you know it, your whole website is slowed down and losing sales because of it. Its time to clear it out and ensure your website is working at its most effective and selling your products at every opportunity and not losing sales at eve...
Type : Web Promotion
Level : All levels
Added : Nov 22, 2004
Deep Linking To Highlight Your Hidden Assets
Valuable content within your Web site - whether it is permanent or transitory - can be highlighted to your visitors through prominent linking to guide people directly to the deeper pages of your site. The practice of 'deep linking' or linking to specific pages of content from the front page of ...
Type : Web Promotion
Level : Beginner
Added : Nov 19, 2004
Converting Visitors To Customers
THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the w...
Type : Web Promotion
Level : All levels
Added : Nov 19, 2004
Speed Up Your Web Site And Increase Sales
Your web site's loading speed has a significant impact on your visitors' loyalty. A slow web site will cost you sales. Most visitors won't wait more than10 seconds for your web pages to load. Apply these techniques to speed up your pages, keep potential buyers at your site, and increase sales. ...
Type : Web Promotion
Level : Beginner
Added : Nov 19, 2004
The First Fold Makes Your Site (Or Breaks It)
Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you? They will answer t...
Type : Web Promotion
Level : Beginner
Added : Nov 18, 2004
Promoting Your Site
The Dilemma A major strength of the Web is also a major weakness. Imagine living in a city where everyone owned not only a television set, but a television station as well. To make matters worse, most of the channels were nothing more than listings of what is playing at other stations. Of course ...
Type : Web Promotion
Level : Beginner
Added : Nov 17, 2004
Three Way Linking - Webmaster Strategy
For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine's Algo. Not before too late it happened and the value of reciprocal linking started decreasing, it can never die but was almost like a dead. Now only...
Type : Web Promotion
Level : Experienced
Added : Nov 17, 2004
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking 'wow, the toughest part is behind me', referring to finally ...
Type : Web Promotion
Level : Beginner
Added : Nov 16, 2004
How To Get Your Web Site Content Syndicated
Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they can do the same for their own sites. But before we get ahead of ourselves, let me set the scene... Bei...
Type : Web Promotion
Level : All levels
Added : Nov 16, 2004
