Choosing an Affiliate Program
What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers. No matter what business you are in, the largest investment you make will be customer acquisition. If you hav...
Type : Web Promotion
Level : Beginner
Added : Nov 08, 2004
Making affiliate marketing work for you
What is an affiliate program? With the proliferation of goods and services now available on the Internet, advertisers look to individuals and companies to help sell their products by utilizing webmasters and others to spread the word. This can be in the form of banner advertising on affiliate ...
Type : Web Promotion
Level : Experienced
Added : Nov 08, 2004
7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web ...
Type : Web Promotion
Level : Beginner
Added : Nov 08, 2004
Google's AdWords Select(tm) Groundbreaking Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis...
Type : Web Promotion
Level : All levels
Added : Nov 08, 2004
Google Ranking Tips
Google is by far the most popular search engine available today for both ordinary surfers and webmasters. Surfers like it because of the highly relevant results it gives, and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ syste...
Type : Web Promotion
Level : All levels
Added : Nov 08, 2004
What Web Developers Can Learn From Retailers
Want to learn how to improve your company web site? Then let's take a trip to the mall. Most web sites are still designed and developed by IT professionals. Some of the most accepted rules of the road for site design still reflect an IT mindset. First among the well-entrenched rules is the b...
Type : Web Promotion
Level : All levels
Added : Nov 05, 2004
Be A Website Editor, Not Administrator
There are two roles in web content management that matter: editors and writers. Editors decide what should get published. Writers create the content. Most websites started off with administrators-webmasters-who had lots of responsibility and little authority. Today, we see the emergence of the web e...
Type : Web Promotion
Level : All levels
Added : Nov 04, 2004
Web Accessibility: The Basics
What is web accessibility & why is it important? Web accessibility is about making your website accessible to all Internet users (both disabled and non-disabled), regardless of what browsing technology they're using. In addition to complying with the law, an accessible website can reap huge ben...
Type : Web Promotion
Level : Beginner
Added : Nov 02, 2004
Eliciting Constructive Website Feedback
At some point, you have probably received comments like this when asking for constructive criticism of your website efforts. Unfortunately, the generic nature of these comments does not give specific information on elements that you need to improve your site. So how do you elicit specific, const...
Type : Web Promotion
Level : All levels
Added : Nov 02, 2004
Common Mistakes: Start Using Web Site Analysis Tools
What are the pitfalls to avoid when starting to measure Web site performance using Web Site Analysis Tools? Web site analysis tools can contribute to design decisions to improve visitors' online experience but also to inform site owners, business owners about the performance of their Web sites. Ho...
Type : Web Promotion
Level : All levels
Added : Nov 02, 2004
