Help! My Site Isn't Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
Type : Web Promotion
Level : All levels
Added : Oct 29, 2004
Do They Know What They Need?
When visitors first come to your site, it's important for you to anticipate how they are approaching your site. Are your visitors thinking from the perspective of a general need, or are they looking for a specific solution? Here's the difference: Someone who is thinking in terms of a need k...
Type : Web Promotion
Level : All levels
Added : Oct 29, 2004
Are You Sabotaging Your Site's Visibility
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users. How did this happen? The study reveals that each site belonging to the Top...
Type : Web Promotion
Level : All levels
Added : Oct 28, 2004
How To Easily Create A Search-Engine Friendly Navigation Menu For Your Website
A navigation menu is an important element of a website. A good navigation menu helps your visitors navigate through your website efficiently - in as few mouse-clicks as possible.
Type : Web Promotion
Level : Experienced
Added : Oct 28, 2004
Make Your Website Four Times More Selling Effective
You may have found this title somewhat surprising. Why precisely four times? Well of course it isn't true. In your case it may be ten times. Or it may be less. What is absolutely certain is the following. If you are not already applying the practices set out in this Newsletter, then the selling eff...
Type : Web Promotion
Level : All levels
Added : Oct 28, 2004
Make Sure Your Site Passes The 7 Second Test
Seven seconds. That's all the time you have to make a good impression on your web site visitors. Seven seconds is not a lot of time! What happens if your site doesn't make the grade? CLICK! Off to the competition they go. Let's discuss what you can do to make sure your site's layout, design and ...
Type : Web Promotion
Level : Beginner
Added : Oct 28, 2004
Getting Your Site Noticed
There you are with your Web Site and absolutely no one knows your address. What do you do next? First: You must have Meta Tags Second: Meta Description Third: Search Engines Fourth: An understanding of what each one is. Meta Tags are the Catalogue that the Search Engines place you in wh...
Type : Web Promotion
Level : Beginner
Added : Oct 28, 2004
Build A Website Your Clients Will Love
You've just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door on the back of mouse clicks. You are confident that...
Type : Web Promotion
Level : All levels
Added : Oct 26, 2004
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept ...
Type : Web Promotion
Level : All levels
Added : Oct 26, 2004
Increasing Sales By Optimizing The Buy Funnel
Everyone can improve conversions and increase sales by optimizing their buy funnel. Each website has something that can be improved upon, but before changes can be recommended, pre-funnel considerations must be made. Consider the sources of your web traffic and the predisposition of customers. ...
Type : Web Promotion
Level : All levels
Added : Oct 26, 2004
