Design A Construction Company's Logo in Illustrator
The following tutorial will show you some tricks in Adobe Illustrator used to create a generic company logo. In this example, I'll be using a generic construction company for the logo's design.
1. First, find a picture of a generic hammer. Something like this will work great because it will be easy to trace the side profile and is already at an appropriate angle for a logo.
2. Use the pen tool (P) to trace an outline of the hammer. Don't worry about tracing it perfectly, just try to get the general shape.
3. Select the Convert Anchor Point Tool (Shift + C) to smooth out the lines. This allows you to smooth out the jagged edges. There's a lot of room for creativity here, and may take a few tries to get the shape you are after.
The key to a nice shape is using as few anchor points as possible. Here is an example where there are too many anchor points. Deleting unnecessary points is a great way to create a cleaner shape.
4. Once you have an ideal hammer shape, it's time to create the background. I'm using a simple shape that resembles a house with a roof to keep with the construction theme. Create a copy for later use.
5. Place the hammer in a position you see fitting. Because of the angle of the hammer, the corner seems most suitable.
6. Select both shapes and open the Pathfinder under Window > Pathfinder or hold Shift+CTRL+F9.
Select Minus Front. This will combine the two shapes and get rid of any overlapping lines. You should have something like this:
7. Our logo is starting to take shape, but lacking some character. One way I'm going to add interest is by creating a border. This is where our house copy from step 4 comes in hand. Use the copy of the house shape and scale it slightly larger than the logo, until you have what appears to be a border. Change the stroke to 3pt to create some interest.
8. Now our logo needs some color. I'm going to use red because it seems to be an appropriate color for a construction company. Some companies may already have colors picked out. To clean it up a bit, I set the color of the line around the inside frame to None.
9. Font's are a touchy subject, and everyone's got their favorite. I'm going to stick with a traditional and neutral font for this logo by using Trajan Pro. You can experiment with other fonts and spacing depending on the type of company you're designing for. Resize the fonts to center it about the logo and vuala.