A professional web designer is a person who manages to ignore his personal likes and dislikes and creates the layout that satisfies and attracts the audience of the future site. Web design principles are generally accepted, but eventually changing recommendations on how to create comfortable and user friendly website interface. While some of them may work for some project others may do no good. Your project’s niche and goals are the factors that all your work should be based on, so don’t disregard some basic concepts of marketing, psychology, art and search engine optimization. Our team keeps this collection of guidelines up-to-date as technology and viewers’ preferences keep on evolving.