The good web design is not luxury, and necessity. Every day the quantity of web sites increases more and more. The overall level of design literacy is constantly increasing, and consequently the requirements for modern design, higher and higher. After falling on the badly designed page, visitor can feel disrespect to his person and most likely rapidly will leave this site. 
The basic function of a web site is information transfer; a web design in turn should draw attention of the visitor, to be unique and different from the others. A good web site design - is not just a good combination of colours and well-chosen pictures. It's easy navigation; it is pleasant and easy to use menu, clearly presented information, the availability of popular topics and easy search.
The visitor, who for the first time has visited a site, shouldn't wonder: "Where am I? ", "how to find the necessary information? ". He has confidently navigated through the section, quickly find data. The good site is a convenient and useful site.
How to involve and keep the visitor?
The good web design won't allow your message to get lost among millions others. To be competitive, important not to remain unnoticed.
Looking through pages of your site, the visitor immediately will have an impression about the importance of contents. The effective web design emphasizes the importance of the message. Correctly picked up fonts, colours, frames, pictograms, free space make positive impression upon the visitor.
The readability of the new document, which depends on parameters such as length of lines, line spacing, alignment, font size, etc., is very important for a good web designer. Large text should be broken into fragments amenable to perception, insert headings, add spaces between lines. Use block diagrams, diagrams, tables. Whenever possible replace the text with illustrations. The effective web design facilitates perception of page, i.e. informs in full.
The picture draws at once attention and dilutes the text, doing its more interesting. Pictures and photos on a site should correspond accurately to the placed text information; superfluous pictures (even very beautiful) will simply distract attention of the visitor. If you conduct a blog, I would recommend to you to add necessarily a picture in the beginning each post.
If you have a long article I would recommend to place the announcement in these first paragraphs - a few sentences will tell us what the main text is about. Moreover, the personal motivation - it's good. Tell the reader why he specifically reading this article, what this information will give him.
Finally, remember that the web users can easily lose its focus and switch to something else, so your task - to remove distracting elements from the field of view of the user.
It is necessary to concentrate attention of the visitor to information necessary for the company. It is not necessary to sate site pages with bright announcements and advertising as the user will distract from the main thing. It is necessary to refuse flatly blinking emerging windows. Even the slightest negative can lead to the fact that the visitor will simply close page. To draw the attention of visitor is possible by the standard, checked by year's methods - by interesting, adequate information, designed into the beautiful, stylish Web design.
