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April 11, 2008
The Web Becomes Apathetic To Politics

It would seem that people have either made up their minds, postponed a decision, or plain don't care. Regardless, statistics indicate that online interest (as represented by searches and traffic) in the presidential election is waning.

Hitwise data provided by Heather Hopkins shows that U.S. searches for Hillary Clinton and Barack Obama peaked in mid-February. Then a decrease occurred, and she writes, "Internet searches for the Democratic candidates' names have dropped to the lowest point since the week ending December 29th for 'barack obama' and the week ending January 5th for 'hillary clinton'."

Hopkins also notes, "It's not just the Dems that are losing momentum - visits to the Politics category overall follow the same pattern as do searches for 'john mccain'."

A graph from Compete proves the point. Although not identical, traffic patterns to JohnMcCain.com, HillaryClinton.com, and BarackObama.com have the same sort of peak-then-plummet shape that Hopkins's data formed. The candidates' sites lost 37.9, 28.3, and 32.8 percent of their audiences, respectively, between February and March.

Maybe the major news agencies will pick up on this trend and give us all a break.

Source: www.webpronews.com



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