Google has introduced local search results based on generic search terms such as "restaurant" or "dentist."

Users do not have to specify a location to see the local search results displayed. Google says it has just finished its global rollout of local search results on a map which will now appear even when a location is not included.

"In most cases, we match your IP address to a broad geographical location. You can also specify your likely location using the 'Change location' link on the top right corner, above the map," Google says in a blog post.

"We try to make our guesses as good as they can be so that whether you're shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and we'll try to find it right where you are. You can also search for specific stores or street addresses near you, like [cornelia st cafe] in New York, for example."

Google's latest move will help local businesses rank for generic terms without having to spend on SEO.

Source: www.webpronews.com