Google has launched the Google Ad Planner Publisher Center. This is a new feature of the Google Ad Planner that is designed to improve the quality and accuracy of site data.

"The Publisher Center enables publishers to contribute directly to the site data provided in Google Ad Planner," explains Emel Mutlu at Google's Inside AdWords Blog. "Website owners can specify their site descriptions, content categories, supported ad formats and sizes, and share their Google Analytics traffic data in Google Ad Planner. With shared Google Analytics data, we can supplement our traffic estimates with actual, site-measured data from the publishers themselves. In turn, you'll have access to more robust and accurate information in Google Ad Planner to make better-informed decisions about which sites to include in your media plans."

For AdSense publishers, the tool means that they can increase the visibility of their sites to potential advertisers. "As more advertisers become aware of your sites and bid to show ads on them, the competition among your ads will increase and so should your earnings potential," says Google Ad Planner Product Manager Wayne Lin.

Source: www.webpronews.com