Google's search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they're looking for.

It also means that there is a whole new set of guidelines that search engine marketers will need to think about...or does it? Perhaps it's just the same guidelines, only emphasized to the user more now, thereby making it more important than ever for marketers and web site owners to consider them.

Obviously, ranking for searchers using the video option is going to require the use of video. Though online video adoption has certainly grown substantially in the last year or two, many are still quick to doubt its importance despite the search engine ranking implications that have been discussed in the past. To me, it looks like it just got even more important, given that sorting by videos is the top option in Google's new search options (just below "all results" - the default option).

Based on several test queries, it looks like it's going to comedown to relevant keyword use with videos. Whether that be with videos on your own site, YouTube, or other locations. Doing video interviews with other content providers will likely work in your favor here as well.

Within the Videos option, you have the sub-option to see videos of all durations, short ones, medium-length ones, or long ones. This tells me you will probably do well to produce videos with a variety of different lengths.

Source: webpronews.com