The bottom line for any marketing endeavor is return on investment (ROI). Search Engine Optimization (SEO) has its place within a company's online advertising budget. Rankings are only a means to an end. Most SEO campaigns produce a positive impact on ROI. Web analytics software gives you the neces....

Spyware is simply any technology that aids in gathering information about a person or organization without their knowledge, although in many ways this is illegal there are also methods of making such things lawful. Such methods are now being widely recognised by many organisations nowadays that even...

Well, I received my copy of combustion 2.1.1 via courier on a glorious midweek morning …instantly contemplating feeling ‘conveniently' sick to spend the day with my new binary friend, I was forced to wait for the weekend to sit down and play Well, as time did its thing and the weekend drew close....

I was chatting with Alias about doing a review of Maya (more on this soon I promise) and they mentioned SketchBook Pro. Now I'd not been following things very closely and didn't know that they had a SketchBook application, let alone a pro version so I dutifully said “Yes I'd love to review it”. ...

Xara 3D 5.0 is the perfect choice for a newbie who wants to produce results of a proffessional quality. The full verison of Xara 3D retails at a price of $39.99 which is practically a give away, and the installation merely takes a few minutes making Xara the best choice for the amateur. The ...

Ulead GIF Animator 5.0 makes it easy to create fast-loading, high-impact Web animations. The features packed within this complex program are very advanced but I wonder if I would ever need to use all these features. Ulead GIF Animator can be frustrating for a first time user as the program is ha...

Adobe Photoshop 7.0 produces amazing results, it is a tool used by everyone in the computer industry be it programmers, webmasters or people with a tastebud for creativity. The great thing about photoshop is that it is a widely used program, and it can produce so many results. However the program...

The iPhoto Import, Organize and Edit modes, including the lamentable red/eggplant converter in Edit. Let's take a look at the last two modes, both of which are oriented toward a profit center for Apple and Kodak. And let's examine the other ways of sharing from the iPhoto Share mode.

Adobe announced its replacement for Photoshop LE and for all practical purposes, PhotoDeluxe, and demonstrated Photoshop Elements, a $99 gee-whiz application that should give even the most timid of digital photographers heart palpitations. Photoshop Elements lacks CMYK color space and some of the...

We spend hundreds and thousands of dollars to acquire the sharpest lenses possible. But photographic tradition holds that "romantic" effects are best made with lenses that are less than sharp. Old timer "romantic" soft-focus tricks include nylon stockings stretched across the lens or a crumpl...