The bottom line for any marketing endeavor is return on investment (ROI). Search Engine Optimization (SEO) has its place within a company's online advertising budget. Rankings are only a means to an end. Most SEO campaigns produce a positive impact on ROI. Web analytics software gives you the neces....

We spend hundreds and thousands of dollars to acquire the sharpest lenses possible. But photographic tradition holds that "romantic" effects are best made with lenses that are less than sharp. Old timer "romantic" soft-focus tricks include nylon stockings stretched across the lens or a crumpl...

When I first started doing keyword research for building niche keyword lists, I turned to Overture. With Overture, I could freely type in a keyword and it would generate a list of up to 100 keywords that contained the one I typed in. The problem occured when I wanted to build a list of thousands.

Last year I discovered a terrific new business tool and I was so thrilled with its potential that I wrote a review article about it to share my discovery with others. The product was Proposal Kit. My review was called Close the Sale With Proposal Kit and I’ve had a lot of feedback from readers o...

Spyware is simply any technology that aids in gathering information about a person or organization without their knowledge, although in many ways this is illegal there are also methods of making such things lawful. Such methods are now being widely recognised by many organisations nowadays that even...

Stitcher is an $495 stand-alone application that can create panoramic images up to 360x360 degrees in cylindrical, spherical, cubic, planar and VRML formats.

Editor's Pick in Software Reviews, July 2006
If you are new to CSS and how it works in Macromedia Dreamweaver then this is the tutorial for you. You will get a good overview of how it works and what it entails.

There are two major WYSIWYG(What You See Is What You Get) editors available for beginners. These are: Microsoft FrontPage and Macromedia Dreamweaver. So the question is which one is better?

There are many reasons why a web site owner would want to track the number of visitors to her site, and almost as many ways to do it. This article will compare two well-known tools as a demonstration of the range of options currently available. Site Meter's Free Version Site Meter (http://ww....

Here's a glass bottle with a big chip taken out of it. The image on the left was created using the techniques described in my Refractive Glass tip. It's nice, but there's still something not quite right about it. The glass is uniformly transparent no matter