Open the wood texture.
Place the logo on the texture.
Then select the the logo with magic wand (all the parts). Select-Inverse. Select the layer with the texture, right click on selection and then Layer-Via Copy. Blending mode - Multiply. Make sure that this layer is placed above your logo or a text.
Now apply the following layer settings to the logotext.
Voila!
You can download .psd and textures here.

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