Step 1:
Let's start out by creating a new file. I used a 400x300 pixels canvas set at 72dpi, and I filled my background with a black color. Now insert a product design you want add effect on, in this case a picture of a new era fitted hat. Make sure the product picture has its own layer.
Step 2:
Now duplicate your product picture layer and go to Filter > Sketch > Chrome. Apply the settings below.
Step 3:
Set the layer's blending mode of your chromed product design layer to Lighten at 61% opacity.
Step 4:
Now duplicate your smoke design layer from step two. Then go to Image > Adjustments > Color Balance. Apply the settings below.
Results:
Smoke Effect on Product Designs..







More Photoshop: