Create a Web Banner Ad

Ctrl T to free transform and holding Shift to scale it down.

Looks kind of cool. Maybe I should just stop here while I'm ahead and already burnt out (but no...I go on). This looks like a virtual reality dating service (with a Doofy wearing that birthday nose). Note the layer order here.  If you're interested in my complete Photoshop Design training, check all the goodies out here.

Add some more text like a slogan to help sell the product.

Here I'm adding the price..which you may or may not want to do as a direct response marketer; it depends on your industry.. You can go ahead and rotate the sale price; this is often done in advertisements. Maybe because it's pointing down people will think it's a sale.

To keep more inline with the kissing theme (a product for year round?) grab a heart from the Shapes tools and change the foreground color to pink.

Create it by holding down the shift key and click dragging (to retain proportions). Edit: Free transform it and rotate it at an angle. This adds some more visual variety to the design compared with all of the straight lines.

On layer styles for this layer I've chosen a gradient overlay which I had created in another tutorial.

This adds a nice gradient on top of the heart shape. Feel free to get the settings just right and move the scale up or down.

Add some more product information.

Remember you can recreate layer effect layers from other layers by using 'Thing' (the hand from the Addams Family). and dragging the effect to the bottom of another layer.