DSLR Camera Advert

Let's find a good image of your subject. For me, I chose to use a Nikon D80 DSLR camera. I searched Nikon D80 on Google, and found a few good stock photos. I'm creating an A4 size advert. That's the standard size of paper if you didn't know and is 210mm x 297mm.

Start up Photoshop. Then go to file new, and on the 'Preset' drop down menu select A4.Click OK.

Set your foreground colour to something like #616467 (grey) and your background to #000000 (black)

Choose the gradient tool, (press G) and click and drag from the first line to the second, as shown in this picture

Select the rectangular marquee tool (M) and select roughly the bottom 3 rd of your picture. Set your foreground colour to white. Then Select the gradient tool again. and on the toolbar for the gradients (near the top) Select the following gradient type.

Set opacity to around 40-50%

Then make a gradient like this

Now add your subject.

You'll note mine has a white box around it, so I'll remove this with the Polygonal Lasso tool.(L) Select your image carefully by clicking, then moving the mouse to follow your objects outline. Take your time, and the more you do the better you'll get at it. Once you have joined the ends together, Photoshop will automatically create the 'marching ants' around your subject. Click select and inverse. Then press delete. Wow, no more background.

Now let's add a studio reflection

Duplicate your subject layer. Rotate it 180 degrees, and try to match up the bottom edge as well as possible. Play around by going to edit>transform, then choose tools and experiment with fitting it. I actually had to cut it up into 2 pieces and play around. I did that by using the polygonal lasso tool to select the bits I wanted to use.

Ok, So you've now pieced together a mirror image of your current picture. Now select the polygonal lasso tool. And on the toolbar, set feather to around 100px. Then create a selection of your reflection, and click delete.

Hopefully your reflection will look realistic. If not, don't be afraid to try again, it takes practice.

Now all you need to do is add some more images at the bottom, like pictures from different angles.

Here's what I came up with

Ok, lets add some text to the small camera pics, I just wrote the first things that pooped into my head, but you can spend more time on your advert.

Click to enlarge

Almost there, just need to add a logo, and a cool slogan, and then you'll be raking in those leads from your advert. Actually, I also want to add some simple dividers. I am going to do mine in Nikon red. That's #df1111 to everyone else

Make a nice selection with the rectangular marquee tool. Like this

Click to enlarge

Fill it with red, like this...

Click to enlarge

And add your products logo like that.

Add your clever little slogan. I made mine up using sloganizer but you could always create one with your marketing team.

And wham, your done. I added a little digital camera magazine award too, just make your advert look space-effective, and also give the camera some credit. That's the end of my tutorial, I hope you enjoyed it, and wow, it looks very professional. Feel free to actually use this as an advert, but please e-mail me if you do, not for permission, but I am big headed and when I feel as though I helped someone its great.

Final Product:

Click to enlarge