Reader Question: I just came across your article in WebProNews on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment...

Question: Can an search engine's bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines "separate" these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?...

What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages...

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online...

Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted...

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject...

When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or se...

Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz facilitation, and by the increasing sophistication of Internet retailers, "small" business sites averaging 500+ pages have become common. Some large sites are very well .....

Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002. It’s time to take a look at that article and the grand predictions I made for the search industry to determine whether ...

There are two ways to get to the top of the search engine listings: using search engine optimization (SEO) to boost your rankings, and buying your way to the top with pay per click (PPC) listings. Which method should you use to promote your web site?