Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz facilitation, and by the increasing sophistication of Internet retailers, "small" business sites averaging 500+ pages have become common. Some large sites are very well .....

Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002. It’s time to take a look at that article and the grand predictions I made for the search industry to determine whether ...

There are two ways to get to the top of the search engine listings: using search engine optimization (SEO) to boost your rankings, and buying your way to the top with pay per click (PPC) listings. Which method should you use to promote your web site?

Let me start off by saying that I am no web design expert but I have designed a few websites and the biggest challenge I found was choosing keywords. It seems like it would be easy but it is not. Choosing keywords and keyword placement is the foundation of getting indexed properly in search engin...

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! As I’m always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at ...

Search engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became m...

I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off.....

How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being rei...

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of these sites were optimized by persons just startin...

If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search engines in mind, come back out and read this article. The simple truth is ...