The question of whether or not to use frames when designing a Web site seems to be as old as time, or at least as old as frames themselves! A framed site very often makes for an easily updated Web site, and many designers opt to use frames for this ...

In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with. To get high ...

In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO. If you're a marketing man...

If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword ph...

As you probably know, the majority of engines place considerable relevance on the HTML title tag, making it generally the most important tag on your page. You ...

As marketers we all understand the importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of ...

These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...

Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. W...

There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and that it's important to hire only "ethical SEO consultants" or "ethical search engine ...

Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Persona...