One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! As I’m always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at ...

Search engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became m...

I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off.....

How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being rei...

We all know search engine optimization is a tricky business. Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. All the m...

Why would you want a site?
Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that the Internet has been made for evil, and that pe...

In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with. To get high ...

If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword ph...

As marketers we all understand the importance of search engine rankings. Around 85% of all web users search for web sites using a search engine, with many users not venturing past four or five pages of ...

These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...