Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. W...

Wouldn't it be great if we could simply edit meta tags and get high rankings? For the past few weeks, I've been reading Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Persona...

A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big "it depends." Howev...

Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As mo...

As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against S...

If you happen to use Google's proprietary meta tag: the search results pages will only display your web page's ti...

Editor's Pick in Web Promotion, May 2006
Ah yes, everyone dreams of having their site on the either the first page of Google, MSN, or Yahoo!, but what if you could have all three? Unlock the secrets to SEO optimization here.

The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success...

Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that brings about the desired results.

Editor's Pick in Web Promotion, April 2006
Contrary to allegations, choosing the appropriate keywords is a science, not an art. Read the tips from a successful advertiser and use them to raise your own profits.