For a long time now, I've noticed a disturbing trend in the use of the term "Return on Investment" (ROI). Since the ROI equation is really just about division, I'm going to take a minute or two to go over the details of what the real ROI is a...

With the growing importance of Google this month, you should be thinking about how to garner more quality links to your Web site. Google ranks your page...

What Is a Title Tag? The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser. The HTML code for a title tag looks...

Suppose your name is Woody and you want to promote your chainsaw dealership via the Internet. You build a web site that announces the products and services of Chainsaw Sales to the world. You design the s...

Issues That Can Get Well-Intentioned Sites Penalized

1. Your prospects need you. Do you imagine that by promoting yourself, you are intruding on or interrupting your prospect? Are you thinking, "They won't want what I have," or "They've probably already got someone." Well, as Sto...

The goal of marketing is to make your prospect comfortable enough to say yes to working with you. But while one prospect may need a fancy brochure, another may not be comfortable unless he meets with you. Underneath it all, your prospects just want to trust you. Use tips to gain that trust. Don'....

Searching online can not only be fun, but you sometimes need to be downright inventive. For those of you who have been searching online for years now,...

Let me get this out of the way, a gizzard refers to the modified muscular pouch behind the stomach in the alimentary canal of birds. So, I figured it worked...

In this age of mega-corporations, many shoppers feel bigger is better. Looking BIG is easy on the Internet. And it doesn't cost you much more than looking small. When Walmart wants to look big, they spend millions...