Editor's Pick in Color Theory
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design.

Editor's Pick in Color Theory
When selecting colors, you must choose something that’s psychologically and ergonomically correct, not simply aesthetically pleasing.

I have spent a great deal of time surfing the internet with a critical eye bent on the psychological impact of websites to the viewer. I have attempted to "feel" the verbiage and color choices of certain websites in how they make the visitor feel emotionally...

There's more to websites than just images and text. A website is a marketing tool, representing the company, owner, employees and products. Beyond that, it is a personality. A website is a personality? Yes. It portrays a positive or negative symbolism and/or emotion.

Color is a powerful psychological trigger. It creates strong emotions which can sometimes mean the difference between loosing or making that sale, so we need to know at least the basics of color. We can start by looking at the associations people make with certain colors. Reds: Positive a...

Fifty years ago, if you turned on your T. V. you would have seen My Three Sons in brilliant black and white. Very few print advertisements went beyond 3-color printing and the internet wasn't even a glimmer in Al Gore's eye. Color, for the graphic designer, was a mere novelty, meant only for the m.....

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

It would appear that many business owners just aren't getting it when it comes to Web design. It has been proven over and over again that Web surfers prefer certain things when visiting sites. The list below is short, sweet and to-the-point. It will help to guide you as you design, or redesign, yo....

One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can be used with powerful effects in a website. It's particularly useful in organizing elements effectively and in creating well-designed page layouts. Since examples always help make general ....

When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.