You may not realize it, but many of your website visitors form an immediate opinion about you and your website. The opinion that is formed in this instantaneous way is done so subconsciously. You might wonder why this happens.

Fifty years ago, if you turned on your T. V. you would have seen My Three Sons in brilliant black and white. Very few print advertisements went beyond 3-color printing and the internet wasn't even a glimmer in Al Gore's eye. Color, for the graphic designer, was a mere novelty, meant only for the m.....

Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages...

Web Safe A web safe colour is one that will display correctly on any screen, irrespective of the operating system or graphics card. There are only 216 web safe colours. You can use other colours, but you cannot be sure they will display correctly. A general rule of thumb is: if possible use a...

So you've bought the domain, you've got some great sales copy, ensure your meta and alt tags are doing they're job, have a few graphics thrown in for good measure and are all set to publish your design to the web. Right?

As designers our job is to make others look good, whether our final piece is a logo or a packaging design for a breakfast cereal. No matte...

Color is a powerful psychological trigger. It creates strong emotions which can sometimes mean the difference between loosing or making that sale, so we need to know at least the basics of color. We can start by looking at the associations people make with certain colors. Reds: Positive a...

Colors are powerful, and create strong feelings. They can also make your web site look professional – or look like a circus. Here are some powerful tips you should use every time you create a web site...

Lots of people struggle to come up with attractive color combinations when designing logos, banners or web sites. So, here's an easy technique that only takes a few minutes...

When adding a color to your webpage with HTML, sometimes you can just type in the name of the color. But more often than not, you'll need to use what's called the hex code, which is something that the browser will be able to understand. Choose a color from the list below and look to its left.....