First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people'...

Choosing a font is something that most of us give little thought to. After all, most fonts are more or less the same, right? Let's face it, most writing is presented in a stock-standard font like Times New Roman or Arial.

Generally you get only one chance to grab your visitors¹ attention. Use these four easy steps to compel prospective buyers to explore your web site. Step 1. Headline Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. Example: Enhance Your Com...

It doesn't matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don't consider optimizing their photos for the web. We've all been on too many web pages where it seemed that the photos would never load, and sometimes they d...

If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering your chances of success are minimal. Before you begin, if you've never designed a web page, it would...

Editor's Pick in Design Principles, May 2005
What helps users to browse effectively by guiding the eye swiftly and effortlessly around the page? The answer is one word: contrast.

Business web sites are not just like any other sites. Companies make them to reach a lot of customers around the world. Some times people forgot a lot of good things their business web sites should have. In this short article I list and explain ten things every business Web site should have...

Not too long ago, seeing a pop-up ad appear meant that you were either on a page that distributed illegal software or looking at something that isn't suitable for the eyes of under 18-year-olds. Back then, pop-ups were seen as an annoying but inseparable part of the Web's dark side...

One does not hire an architect to design a building until the function of the structure is clearly defined. First one needs to know what will go into it and what is to be accomplished within it. A restaurant business does not have the same needs as those of a machine shop. Why then, do so many ne...

When it comes to web development, there is a fine line between worrying too much about details and not worrying about them enough. For many people, it's easy to obsess over minor issues. They get caught up in making their site "perfect," even though the details under consideration don't make ...