A business often has more than one target audience it wants to reach with its website. Different customers mean different sales appeals and a homepage needs to be able to direct visitor traffic to go to the right places to get information or make a sale.

I'm sure you've seen examples of great websites on the internet - and also examples of really "Bad" websites. First impressions are extremely important - you have about 20 seconds to make that first impression a good one. If you want your visitor to come back you've got to do a lot to impress t...

Editor's Pick in Design Principles, June 2007
The designer who wrote this article makes some very good points about Flash Intros. After he explains the pros and cons of Flash Intros he gives great advice in deciding for yourself, with new understanding.

Editor's Pick in Design Principles, May 2007
This is the best article I have read for Website Design for Small Businesses. The author gives you just enough information to make the various necessary judgments for your small business website without the blab.

Editor's Pick in Design Principles, May 2007
This article Must Know Tips for Redesigning Your Website the Right Way is really helpful. The author takes each facet of a website and talks about why it should be improved as well as how.

Editor's Pick in Design Principles, April 2007
This is advice to web design customer - good advice. The author explains what you need, what you should want, and what to ask your designer for - before the designer puts a lot of time and work into the wrong direction.

Editor's Pick in Color Theory, February 2007
What's a design without color? This excellent tutorial will explain Color Management in Photoshop. The author has provided an outline for you to review when you need color managment and how to accomplish it.

Editor's Pick in Photoshop Tutorials, February 2007
This very cogent article will help you Put Your Web Developer to the Test. The author explains that you don't need to be a designer to plan or check out your current website. Several suggestions are presented to choose an exper.....

Editor's Pick in Templates & Tuning, January 2007
This article gives you Web Design the Easy Way - Some Quick Tips to Get Started. The author makes an easy to read statement that is rich with the wisdom of getting to basics from the most practical point of view.

Editor's Pick in Templates & Tuning, January 2007
This article presents a very good Shopping Carts Overview. The process of choosing which of the three types of Ecommerce shopping carts is explained step-by-step taking into account all of your needs as pertains to your particular ....