You can create a website that attracts customers, not repels them, with a little common sense advice. Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site t...

Editor's Pick in Website Usability, April 2005
Creating a website is tough work, not to mention expensive and time consuming. Save your resources by avoiding the 10 common mistakes listed in this article.

Summary: There are ten usability mistakes that about two-thirds of corporate websites make. The prevalence of these errors alone warrants attention, e.....

Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site: 1. Your link titles need to be understandable. Visitors need to know exactly what link to click on for t.....

One of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs...

Do you know what Mac friendly that means? When I started out I didn't. I knew what a Mac (short for Macintosh computer) was but I really didn't know what Mac friendly meant. One of my Costly Online Blunders ebook buyers pointed this out to me through a series of emails. Do you realize that .....

Most of us already know it's good business to have a presence on the World Wide Web. Since millions of people from all over the world use the Web each day, having a web site is one of the best ways to increase market share and audience reach. However, even companies with a web site could be missing....

Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."

It's difficult to find someone who doesn't believe it's beneficial to make a more usable design. However, in today's design environment, it's often difficult to justify the expense of usability work against other business priorities.

What else than content maintenance functionality should the content editor interface provide to ensure overall site effectiveness? An effective Web site has two user interfaces, one for site visitors and one for content editors. Many companies spend enormous time and budget to maximize the visito...