If your website doesn’t offer the fast and user-friendly experience your mobile visitors crave, you will end up with a very poor conversion rate. Online surfers are becoming more and more impatient as technology advances, and it means improving your website in terms of speed and functionality is crucial. One way of achieving that is to invest in responsive web design. It will help increase sales conversions for mobile users and keep your customers coming back for more. Here are some statistics that will make you invest in responsive web design in 2018.

1. Mobile Traffic Holds a Bigger Share of Global Traffic

In 2017 alone, mobile traffic surpassed desktop traffic and now holds a bigger share of global traffic, accounting for 52.64%. This means more surfers are using mobile devices to browse online than other methods. Therefore, it’s crucial your website is responsive and looks good on mobile devices. Without responsive capabilities, visitors will have a tough time navigating your site, and they’ll likely look elsewhere for the products and/or services you provide.

2. Experts Predict a Much Bigger Global Share for Mobile Traffic in 2018

Internet experts around the world predict 2018 to be the year mobile devices take a much bigger hold in terms of global traffic. They believe mobile surfers will reach 79% or more by the end of 2018, meaning investing in responsive design now could be the difference in the success of your business.

3. More Than Half of Internet Browsers Won’t Recommend Your Business

According to statistics, 57% of internet surfers aren’t willing to recommend a business to family or friends because of a poorly designed website. Ultimately, providing an optimal user experience for your visitors is one of the best ways of taking your business further.

4. Mobile Consumers Are Serious About Buying Your Products

Did you know that 88% of mobile users who search for a product/service in Google and find your website are willing to get in contact with you within 24 hours? Mobile users are much more serious about becoming customers than desktop users. It’s simple, if a consumer is on a train and they are looking to book a hotel, they’ll likely search for a hotel comparison website there and then to get the best deal.

5. Mobile Revenue Accounts for Half of US eCommerce Revenue

Whether you provide services to just the US or global consumers, mobile e-commerce revenue accounts for half of the US e-commerce revenue, which is a statistic that shouldn’t be overlooked. If the mobile e-commerce revenue is that high in the US, imagine how big of a number it is globally?

So, if your website isn’t quite yet ready to handle mobile consumers, it better be by the end of 2018, otherwise, you’re going to miss out on a very large chunk of potential customers. Don’t be left behind your competitors, invest in responsive web design today and it could keep you ahead of your competition for years to come.