For effective and efficient SEO, you need the right tools for the job. Sure, you can do everything manually, but the right tools can help streamline the process and produce better results.

There are dozens of tools out there. Some are better than others. These five tools will save you time, help you measure your results and keep you on the right track to reaching your goal.

1. Google Analytics

The most popular free SEO tool, Google Analytics offers a wealth of insights that can help you understand your traffic and improve your online campaigns. Analytics also provides you with keyword insights, so you know what your audience is looking for.

In addition to keyword information, you can also view bounce rates, the number of pages visited and how much time the visitor spent on your site.

All of this information can be used to improve your content and landing pages to boost conversions and keep people on your website for longer.

Signing up for Analytics is quick, easy and free.

2. Keywordtool.io

One of the biggest challenges SEOs face when creating new campaigns is finding the right keywords.

The Keywordtool.io will give you hundreds of keyword ideas from bone single keyword. Let’s say that you wanted to rank for the keyword “web design Canada,” the tool would provide you with long-tail keyword opportunities as well as common questions you could cover with your content marketing plan.

The tool works for Google, YouTube, Amazon, App Store, Bing, Amazon and Instagram.

The basic tool is free, but to view more data and keywords, you’ll need to pay for a Pro account.

3. Moz Local Listing Score

If you run a local business, the Moz Local Listing Score tool helps you see how your business looks online.

Moz uses data from more than 10 sources, including Yelp, Google and Facebook, to score your business.

Along with your score, Moz will also provide you with actionable fixes for incomplete or inconsistent listings. Of course, you’ll also have the option to choose a package from Moz that will help improve your local business’s listings.

4. WooRank

WooRank scores your website on a scale of 100 based on 70 distinct criteria. The free version of the tool allows you to measure and optimize your site’s performance, but the paid, advanced version will provide an in-depth analysis of each page – including pain points.

Detailed reports and recommendations can be used to optimize your site with the goal of improving your rankings. Additionally, the tool provides traffic estimates in comparison to your competitors. This will give you a fair idea of the visibility and performance of your business’ website. You also have the option of downloading and publishing reports for future use.

5. SEMrush

Marketed as the “World’s No. 1 Marketing Tool,” SEMrush has more than 2.5 million users.

The marketing suite offers many SEO tools, including:

• Traffic insights
• Research
• Backlink analytics and building
• Keyword research
• Search engine sensor
• Site audit
• On-page SEO checker
• Rank tracking

SEMrush also offers tools for content creation, advertising, social media marketing, reporting, management and research.