The presence of a business on the Internet is equal or more important than the image it transmits on the street shop. Both a web page and an online store are the digital equivalent of the physical store. To the web page you have to devote the same love to the physical store.

Internet sales are increasing more and more each year. In addition, the purchasing processes have changed. Before acquiring an item of fitness in a store, consumers look at prices and compare products online. That is why we advise you to write down these tips to achieve an efficient web design, because they are essential for your business and so that you have a clear idea of what your website needs.

1. SEO-oriented design:

Undoubtedly, it is the most important point to consider. A website is made to be found. Therefore, it is vital that since its creation it is oriented to position itself as best as possible in search engines (when we talk about search engines, better leave it in Google). There are many sections that are important for positioning, such as loading speed, the inclusion of metadata, a text written based on a keyword strategy, titles, links and much more.

2. A nice and careful design:

When a user finally enters the web, his first impression will be conditioned by how attractive the design is. Despite being in 2017, there are still companies that have a corporate website of the mid-90s, with pixelated photographs of Encarta.

Developing a beautiful website does not depend on the sector in question. Both for an industrial company and for an art gallery, something careful or beautiful will always give a better impression of the company, as well as a sense of professionalism.

Between two pages, one old and another attractive, tell me which one you want.

3. With quality content:

Ok, potential customers have already accessed the web, they find it cute, but ... it’s empty. It is a beautiful container without interesting and useful content.

Many entrepreneurs believe that their online store has to be a mere display of objects, a kind of catalog. But it turns out that that does not convince anyone to buy. There is no commercial communication. Can you imagine that when someone enters a store, they are dispatched without speaking?

The content will tell you everything you need to know about you to convert the user into a customer. It will convince and will be the fundamental communicative element between the client and you. The contents of the web will also serve to make it better, or what is the same, to position.

And remember that we are not only talking about what is written ... photographs, illustrations, videos and other materials are also contained.

4. Intuitive navigation design:

This point is consistent with the second. The careful, attractive design will also allow navigation to be intuitive. This means that the user does not have to do a thousand laps to find what he wants. If it takes to find it, it will go away from the page to never return.

Therefore, it is ideal to plan the purchase route and review the steps from when the user lands on the page, until finally it becomes a client.

5. Adapted to different devices:

A page must not be multi- device, it must be omnidual. Think that even today refrigerators connect to the internet. Therefore it is necessary to give the opportunity even to the frigoríficos to accede to the web and to buy. That's why we have to make it responsive, that adapts to all kinds of screens and that runs well in any operating system. That the buttons do not fail and that a reference on the screen does not disappear.

That is the main reason, but there is another, Google penalized in its searches to the pages that are not responsive. Therefore all the work you have done previously for the positioning can be ruined by not taking this point into account. Furthermore, you have to ensure the site is accessible to users with different needs.  For example, if users using adblockers or Virtual Private Networks (VPN) are blocked from accessing your site, it may increase your bounce rate which is also frowned upon by Google. 

These are perhaps the fundamental points when designing a web page, but there are many more things to consider. And each teacher has his book. So if you trust us, we will put the best of ourselves in creating a website for your business that is personalized, tailored to your needs, beautiful and also effective. Get in touch with us for Cheap Web Design and we will respond as soon as possible.