It is very frustrating for a beginner to get their blog sites running. If you want to get a good ranking in search engines like google, Bing etc. This is where when you need to know about SEO.

What is SEO?

SEO simply stands for Search Engine Optimization. This is where you develop and implement different techniques to get a high ranking in search engine page results. SEO aims to increase more traffic on your website. If you have your website has a high number of referring domains in Google, Bing, Yahoo then there are a lot of chances that traffic will increase. SEO is divided into two Categories but in this article we will discuss about one which is On-Page SEO.

On-Page SEO refers to the things that you can do directly on your website to achieve higher ranking. The on Page SEO is more important as it speaks the search engine language to help Search Engines understand what your website is about. On-Page SEO is user friendly and basically covers everything for a beginner. If you’re looking for more of an advanced guide, check out this SEO guide.

Include Keywords in Page Title

The title tag is one of the most important factor in terms of SEO. If a title has a key word that describes your page content, then the search will pick up the keywords as relevant for their web results. The title tag should not be longer than 70 characters. Long phrased keywords should be used within the title tag. Catchy Keywords are important that are most likely to get picked up by the search engines.

For example if your article is about football players then your article should be “Ten Best Football players of all time”. Then if someone searches for “football players” then the search engines would pick it up and display this catchy title that they are most likely to open.

Quality Content

Producing quality content is the most important technique in SEO optimization. Original content matters a lot for the search engines and if you are posting copied content then it will have a bad impact on the website. The Search Engines can detect copied content with their fast algorithms and your site will be removed by the search engines.

Picture, video, infographics and other non-textual things improve the quality of the website. It is important to have a quantity of words in your article. Google displays those pages on its 1,2,3 page that have the word count of 2000. The grammar and punctuation of your article should be correct as it shows the quality of the content. So make sure to proofread your content before you post it.

Use Meta Description

Meta Description tag is another SEO technique which send a relevancy signal to the search engines. The relevant keywords should be added in the description if the content. Most good search engines use this tag to display the description of the content and including the keywords can help in the ranking of the website.

For example, if you are writing for football then add the LSI keywords (latent semantic index) such as football, ground, stadium etc. This will help the search engine to get the idea of what your content is about.

Use Images with Alt Tags and Caption

Images are mostly unused by the SEO but they play an important role in bringing loads of traffic if they are optimized properly. To get the proper use of the images, the first thing to do is to rename the image you post on the website. Always post light images that don’t take time to load on the page. Give the name to the image a keyword that has chances of getting picked up by Google Images.

Giving description to the image is also a good way as google gives the description of the image if the image is not getting loaded due to slow connection, so a good Alt description should be provided to describe the image. The most important thing in image optimization is to use captions for the images.

Include Keywords in URL

Keywords in URL is another technique for SEO optimization. URLS should be should be as they get picked up quickly by the search engines. A good URL can quickly attract a lot of traffic to your page. The words that are most important should be used in the start of URL such as (www.football.com/post/best-footballers).

Use References

Using references in your page can be a good way to show the authenticity of the website. Plus, it sends search engines strong trust signal. It will also help the user to establish trust with you if you are providing good source references on your website. Google also helps build relationships within the website so if you provide sources of the websites, google might use the content of your page for other page.

Improve The Speed of the page

The site loading speed is an important factor that affects the ranking in search engines. There are couple of tweaks to improve the loading speed of the page. Images size should be reduced, there are many image compression software’s on the internet that reduces the size of the internet without losing the quality of image. The website design should not be heavy, if the page is taking more than 3-4 seconds to load, then there are many SEO tools to reduce the loading time.

Use Heading Tags

Heading tags are important for the presentation of your article. Heading tags are defined as H1, H2, H3 and so on. These tags are used in the body of the page. The H1 tag is reserved for the title of the page but other tags are important. The search engines use the heading tags to know what is within your content. This is why keywords are important in heading tag as they can get easily picked up by the search engines.

There are many other SEO techniques from which you can increase the traffic for your website, but if these 8 techniques are used together in proper way then it can get help a lot in getting you a higher ranking in the search engines.