Creating a website on research chemicals doesn’t have to be an onerous task provided you are following a few steps. A good look at the existing websites (of research chemicals) will tell you that they are unmistakably devoid of certain aspects that are such an integral part of – say – an online store or for that matter a digital marketing agency’s website. Quite rightly so!

Comprehending the “Connect” between Web Design and Brain Science

In fact, someone has put it rightly - sometimes there are certain web design methodologies that are actually backed by brain science! Certain parts of our brain reveal our “web” tendencies. There are specific parts of our brains that are capable of relating to specific methods of marketing. These tendencies can be kept in view while creating compelling web designs.

Creating a Website on Research Chemicals: What you should know

Right at the onset, it must be mentioned that a website on Research Chemicals is strictly different from most other niche websites that depend heavily on visuals to garner attention. Cinemagraph-backed GIFs, for instance, are a regular part of the biggest ecommerce sites.

Websites on Brain Science, Research Chemicals and Medicines, on the other hand, are sagaciously devoid of GIFs or for that matter any kind of animation which has the potential to distract users. The efficacy of your website is defined by your user expectations. For those visiting websites on Research Chemicals GIFs, animations, and the general efforts of “story-telling” through images are nothing but potential sources of distraction. So, the key is to keep it simple and more importantly “informative”.

A blueprint background doesn’t benefit your site

Keep the background white. The presence of “busy” backgrounds, once again acts as a distraction. Highlight your Top Products right on the Home Page itself. The font colors thus used should be the right blend of professionalism and visual appeal. In case of websites on Research Chemicals, the whole idea of integrating visually appealing fonts is to strictly ensure that users are able to distinguish them from the rest of the page and the background.

Your Top Product, General Information about Research Chemicals, Glossary and Relevant News can ideally be a part of your home page—with each font rendered in “professional” blues or greys instead of reds, pinks or purple.

Keeping the connection of Brain Science and effective website designing tips in view, let us tell you that our frontal lobe is associated with “executive functions” including planning, attention, motivation and short-term memory. It only means that a reader’s attention is at its peak when he/she is scanning the beginning or end of your website. It’s at its lowest while they are browsing the middle of your website. So, make sure that you are putting the most important information right at the top of the site or the end of the same.

Exclude “meaningless” slides

Do not waste time in useless calls –to-action slides. No! We aren’t asking you not to invest in sliders but make sure you are only including them if you have useful information to offer your users. Instead of coming up with a string of useless taglines just for the sake of using them, you can offer relevant information to your users:

• Are you running a loyalty program at present? Do inform your customers about the same on the sliders
• Any news about price slash? Use slides to inform
• What are the hallmarks (legitimate chemical substances used for research, the quality of research chemicals approved by experts, do you offer custom synthesis?) of your business?
• Is there any discount code that your customers can avail in their next order?
• What are the shipping advantages you are offering them?

There are reports that suggest that only 1% of the web visitors are likely to check out sliders. So do not use them if you think that they are not putting the focus on immediate gains.

Testimonials

Including testimonials is perhaps more important for businesses dealing with “sensitive” products like research chemicals. Going by the general herd mentality, client testimonials play a major role in generating the initial trustflow. The goal of the testimonial should be to make your prospects believe that their decision to “not to buy” from you only seems out of the norm.

Testimonials may include endorsements from influencers, mention of path breaking researches, social media widgets (so that your prospects can have a look at the size of your followers or people who choose to trust you), truth seals, security certificates, association memberships, security certificates and awards.

Search Engine Optimization

Successful Search Engine Optimization, of course, is at the heart of successful web designing. By making use of carefully targeted keywords, you would be able to inform the search engines what exactly you are doing and where you are located.

The importance of including correct targeted terms is often undermined by those preparing research chemicals or by medical practitioners. Excluding the best SEO practices from your digital exploits, however, can affect your company visibility substantially.