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A good way to get insight into the complexity of web design is to compare it to more familiar design disciplines. Like web sites, buildings are designed to support a wide range of experiences, which involves design from the high-level architecture to signage and interior furnishings...
read moreThe web design community thankfully seems to be wrapping up the "design vs. usability" argument. In case you missed it, the conclusion was: "Not either/or but both, and it depends."...
read moreDesign conventions are informal rules that have been adopted over time, and have become embedded in visual culture. They reduce the amount of decoding a user has to do...
read moreDesign" encompasses a very wide spectrum of disciplines and applications, which address an enormous range of different problems. When designing a product, the techniques and priorities a designer should use change according to its purpose. This article introduces a simple conceptual model ...
read moreOther factors that affect the online environment, and what we can do to mitigate their impact. Simple web designs prove more effective in many ways...
read moreWeb designers frequently suffer under the illusion that other people look at their web pages the way we do. This is wrong. Designers need to develop the skill of looking at their designs through naïve eyes...
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Editor's Pick in Design Principles, June 2005
One way to think about designing for web users is to consider what the brain is good at, in order to utilize its strengths.
The purpose of design is to facilitate communication between user and content. Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. People approach web sites in very different ways to how we design them...
read moreThe #1 most important feature to appreciate about browsing behaviour is scanning. Web sites designed to be looked at are likely to fail. Web sites designed to be scanned are more likely to succeed...
read moreThe web is an unusual environment, high in cognitive friction, the only place where you can suddenly find yourself somewhere completely different, lost and confused or overwhelmed with seemingly no warning...
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