Web Manager: You Can't Serve Everybody
Every time you serve someone, you make someone else wait. Every time you publish a piece of content you make other content less findable.
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Every time you serve someone, you make someone else wait. Every time you publish a piece of content you make other content less findable.
read moreOne of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs...
read moreA website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure.
read moreThe most common web design mistake is to design for the exception, and to ignore the obvious. That's because designing for the obvious is boring, while designing for the exception is fun. Some years ago, I was involved in designing content management software. We spent a lot of time designing br...
read moreThe look 'n' feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical...
read moreThere are two roles in web content management that matter: editors and writers. Editors decide what should get published. Writers create the content. Most websites started off with administrators-webmasters-who had lots of responsibility and little authority. Today, we see the emergence of the web e...
read moreMany governments have so far approached the Web with a rather crude strategy of getting every service online. This has resulted in a proliferation of often poor quality websites. The strategy should be to identify the most appropriate government services for the Web and to do them really well. ...
read moreListening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability bes...
read moreMany university websites are poorly organized, and filled with out-of-date content that has been directly published from print. Delivering a better service to students and staff faces challenges because of decentralized management structures and concepts such as academic freedom.
read moreHow a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website.
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