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Are you an online businessperson? If yes, then you understand the role anchor text plays in SEO. While it is a popular phrase, most internet marketers do not understand what it refers to following Penguin and Hummingbird updates by Google. As such, anchor texts play a vital role in SEO and have a powerful influence on your rankings in search engines.
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Have you recently started your own small business? Do you own an existing small business? Have you been weighing the pros and cons of designing a website for the business?
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A niche blog is one in which the blogger writes about a single topic and a single topic only. The term laser-like precision is very appropriate when it comes to thinking about the purpose behind such a site because when it comes to communication of any kind people respond better to clarity and brevity.
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As a web designer, you already know how to maximize space and layout. You understand color palettes and stay up to date with the latest design trends. But what if you could go one step further?
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In a study by Moz, award winning websites designed by web design agencies, were not optimized for search engines. In other words, although they could be found online if you did a search of the actual agency's name, they could not be found by entering search phrases.
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When it comes to developing a website, there are dozens of variables and considerations to bear in mind. You'll want a site with a functional and efficient technical structure, but at the same time a site with pleasing aesthetics. On the surface, these seem like two completely independent goals - with one, you'll be aiming to please search engines, and with the other, you'll try to please users - but there's significant overlap in the relationship between these two approaches.
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Successful tricks of reducing bounce rates and increasing the number of visitors to your site
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It is essential for a search engine optimizer to know the latest SEO tactics to make your website competitive in 2016. SEO is always going through a rapid change and the factors that worked for you in 2015 might become outdated in 2016. Hence, you have to keep on adapting yourself with the ongoing change.
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A few months back, Bloomberg announced the news that Google was using an artificial intelligence system named as RankBrain to sort out search engine results. The name RankBrain is Google's name for machine learning AI system which is now being used to process search results.
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If there's any one area that web designers fall down on in terms of creating a website it's that they forget about the end user or visitor. Here you'll find 6 easy ways to make your website all about the user.
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